AMA Handbook For Managing Business To Business Marketing Communications
By Unknown Author.
Description
Don't go it alone Manage your company's business-to-business marketing communications with help from this informative reference manual. Covers every step of the marketing communications process and includes checklists of "do's and don'ts", easy-to-understand terminology, and sample forms and examples. Vignettes and short case histories show how real people have handled the topic at hand. Resources at the end of each chapter include lists of other relevant books, software packages, organizations, newsletters, services, and directories. - from Amzon
ISBN(s)
0844235954, 9780844235950
